Protocol by itself is not a competitive advantage. It’s the professional application of protocol principles and techniques to a specific event that makes it a competitive advantage. How many times have you heard the question, “What’s the right protocol for this or that?” Not knowing the answer can cause you to inadvertently offend a key client and possibly sabotage a long developed business relationship. Not knowing the answer can also greatly undermine your first meeting with an important client. If protocol is not part of your competitive mix then you’re leaving yourself vulnerable. Allow me illustrate with some examples and personal stories.
If you are giving a presentation in a foreign country, you need to think about what you are saying nonverbally as well as verbally.
When I first started planning international meetings more than 25 years ago, “going global” was the catchphrase of the day. Companies sought new markets outside of the United States and associations sought new membership. When I started planning meetings abroad, my focus was strictly on logistics: freight forwarding, negotiating in foreign currencies, collaborating with airlines, […]