Etiquette in Thailand

Thailand is located in Southeast Asia and has a population of 68 million people.

The nation is a constitutional monarchy under a military junta.

The official language of Thailand is Thai.

Most citizens follow Theravada Buddhism.

The currency of Thailand is the bhat.

Decision-making in a business setting can take time. Decisions require several levels of leadership, where top management are often family members, before being implemented.

Anticipate that negotiations will take time and that information will move slowly.

Don’t be too blunt. A subtle no is better appreciated than an outright negative response.

You aren’t required to bring a gift when you’re invited to a Thai home, but the gesture will be welcome.

Flowers (not carnations or marigolds), fruit, or chocolate make good gifts. Attractive wrapping with bows is appreciated, taking care to avoid blue, black, and green colors. Red is appropriate only for Chinese Thai recipients.

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