From a press release on June 1, 2017 from Imprint Plus:
To determine how important it is for customers to know the names of the persons they are doing business with, Imprint Plus, leading manufacturer of customized reusable name badge and signage systems, sponsored a random survey of 1,000 men and women across the U.S. conducted by 72Point.
According to the survey, seventy one percent (71%) of those surveyed considered it extremely or somewhat important to know the name of a service person when doing business with them. More than 50% of customers stated that being on a first name basis with a service provider fosters better customer service. Over 60% of customers felt that by knowing the name of a sales or service representative it would contribute to the likelihood of repeat business.
In prior surveys, when customers were asked whether it is important to recognize a person by name when doing business, an overwhelming number of the total respondents (96%) said yes. Over 70% of all respondents agreed upon the importance of identifying a sales person by name and 78% stated that they have more trust in a business whose employees wear name badges, and consider the company more professional.
“A name badge stating a sales associates’ name, title and area of expertise is a personalized introduction to the customer, one that the survey clearly establishes as a pathway to developing better customer relations with the business establishment, as well as generating more sales and frequent visits,” says Kristin MacMillan, President of Imprint Plus.
Name badges also play a role in branding a sales associate, as more than 70% of those surveyed stated that name badges helped them to remember the name of the person that they have met in business, and nearly 60% stated that a name badge is often the ice breaker that leads to an introduction. In restaurant establishments, 57% of those surveyed indicated that they like to know the name of the waiter or waitress when dining out.