02 Aug How Do Teens Communicate?
Data and infographic by AWeber http://www.aweber.com
The results of the survey that AWeber did with teens who were applying for a scholarship reveal interesting data about how to reach out to the up and coming generation. If you own a business or market to this demographic, you may find this information valuable. We did.
So What Does This Mean For My Marketing?
There are a few big takeaways from our survey:
Younger Generations are hyper-connected to social media.
That’s certainly not surprising! Connect with them on multiple networks to get the most mileage from your online marketing.
Timing doesn’t matter as much as you think.
Whatever time of the day you send your message, teens are likely to see it in their inbox by then end of the day – the most popular time for checking email. When they’re out with their friends, teens are more likely to use social networks than any other tool. Reach them in real-time by taking a multi-channel marketing approach.
Facebook and email are neck-and-neck in popularity.
Facebook is popular, but it only beats email by a thin margin. So social networks aren’t killing email as dramatically as you might think.
But it’s still important to engage younger generations in more than one channel. If you’re interacting with them strictly through email, you’re missing opportunities to connect with them throughout the rest of the day.
Finally, today’s younger generations expect innovation.
Nearly half of our essay submissions mentioned replacing a missing social network or technology with another existing one, or just waiting for someone else to create something better.
This generation lives in a world of evolving technology and expects that evolution to continue. To captivate them with your marketing message, keep your ideas fresh and creative. This is the perfect demographic to take risks with your marketing tactics.