Protocol by itself is not a competitive advantage. It’s the professional application of protocol principles and techniques to a specific event that makes it a competitive advantage. How many times have you heard the question, “What’s the right protocol for this or that?” Not knowing the answer can cause you to inadvertently offend a key client and possibly sabotage a long developed business relationship. Not knowing the answer can also greatly undermine your first meeting with an important client. If protocol is not part of your competitive mix then you’re leaving yourself vulnerable. Allow me illustrate with some examples and personal stories.
If you work in a protocol office or if you plan international meetings, you will benefit from Managing Protocol Issues, our 2-day seminar which will be offered in Bethesda, Maryland on October 1-2 at the Doubletree Hotel and Meeting Center. I am also allowing individuals who just want fine dining training to join our group […]
Etiquette experts give advice on royal treatment; abrazos discouraged By Loydean Thomas – Express-News Originally published on May 17, 1991.What do you do when the queen of England comes to call? The thing to do is be yourself but don’t overdo it, experts agreed Thursday. “You mustn’t rush up and try to break through crowds […]
Attending and exhibiting at trade shows is all about building relationships, learning about new products and services and maybe negotiating a deal.
But everything starts with the relationship.
When I first started planning international meetings more than 25 years ago, “going global” was the catchphrase of the day. Companies sought new markets outside of the United States and associations sought new membership. When I started planning meetings abroad, my focus was strictly on logistics: freight forwarding, negotiating in foreign currencies, collaborating with airlines, […]