Is Protocol Part of Your Competitive Mix? Why Not?

Protocol by itself is not a competitive advantage. It’s the professional application of protocol principles and techniques to a specific event that makes it a competitive advantage. How many times have you heard the question, “What’s the right protocol for this or that?” Not knowing the answer can cause you to inadvertently offend a key client and possibly sabotage a long developed business relationship. Not knowing the answer can also greatly undermine your first meeting with an important client. If protocol is not part of your competitive mix then you’re leaving yourself vulnerable. Allow me illustrate with some examples and personal stories.

Final Word focuses on “That’s So Annoying”s

Craig Wilson who writes the “Final Word” column in USAToday focused the August 26th column on what’s annoying and my book, That’s So Annoying. If you missed it, read it here.  Thank you Mr. Wilson for introducing my book to the country. Buy it at or at any bookstore.