This video illustrates the crisis we are sharing now and which will only get worse in interpersonal communication. To have over 400 “Friends” and be lonely – to miss out on the richness of life for the sake of sharing the mundane of our existence; such a sad commentary about how we respect ourselves and […]
Each social media outlet has its strengths, and to truly get the most return on your efforts, selecting the right tool is the first step. Think about your goals at both the big picture and individual campaigns levels. Leadership should provide the overarching mission behind the expectations for branding, reputation management, vision, and customer relations. […]
There are people out there, some call them trolls, who seem to have made it their life’s mission to post negative things on the internet and social media. However, companies shouldn’t allow the fear of these comments to keep them away from social media. Instead, try these tips to help boost a positive image about […]
So, you’ve decided to enter the world of social media for business. Before you involve your employees, be sure to create the proper policies and set expectations. This will lay out the ground rules, which will ultimately ensure that the image you want portrayed is actual the image that is being posted. Here are a […]
Twitter is the ideal place for quick, short messages. Users post a variety of different things, from public conversations amongst friends, to up to the second updates from major events around the world. Many companies have found Twitter to be a convenient and comfortable place to interact directly with customers. How can you best utilize […]
Business on the web has expanded beyond the basic website. Customers are now seeking personal and authentic connections, most often found on social networking sites, such as Facebook, Twitter, and LinkedIn. Here are a few things you should know in order to put your best foot forward on social media sites: Social media sites […]
I had an interview today during which we talked about communication. Near the end of it we commiserated about electronic communication and its effectiveness. I hold the belief that if you are using a keyboard to engage in “conversation” with another, you are not truly having a conversation. Consider this: You can’t see the […]
Even if you check Facebook today or any other social media portal, make it a point to meet a real person for a real conversation. It will be a better day for you and them.